RECOMMENDED READING FOR INVENTORS
Don Debelak "Bringing Your Product To Market"
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How
do you know if your product is right to sell on television?
You can follow these guidelines to see if your Ambitious Idea
would work as a direct marketing product. Note:
we are looking for patent pending or patented products only!
FOR
HOUSEHOLD PRODUCTS:
Does
it solve an immediate need?
Does
it solve the need better than anything else that can be
bought at a local store?
Does
it let the consumer do something useful that they cannot
do without this product?
Does
it save time?
Does
it save money?
Does
it save effort?
Is
it something that almost everyone has a need for?
Is
there some unique aspect of this product that makes it "exciting"?
Is
it timely?
Is
the cost of manufacturing and packaging this product 20%
or less of a reasonable retail price for the product?
If the answer to MOST of these questions is "Yes,"
then the product is an excellent candidate for a successful
direct response TV campaign.
FOR
"VANITY" PRODUCTS
Does
it make the user more beautiful, or more sexually appealing?
Can
we see significant visible improvement in one's appearance
by using this product?
Does
it solve a specific problem better than anything else that
can be bought at a local store?
Does
it let the consumer feel more self-confident in a way that
they cannot feel without this product?
Does
it save time?
Is
it perceived as a good value?
Does
it save effort?
Is
it something that almost everyone has a desire for?
Is
there some unique aspect of this product that makes it "exciting"?
Is
it timely?
Is
the cost of manufacturing and packaging this product 20%
or less of a reasonable retail price for the product?
If the
answer to MOST of these questions is "Yes," then
the product is an excellent candidate for a successful direct
response TV campaign.
For
a free personal evaluation of your product's potential as
a direct marketing offer fill out the form below. Please be
patient awaiting our reply. We are receiving many requests
daily.
Or
write to:
Ambitious Ideas, Inc.
7815 Beverly Blvd Third Floor
Los Angeles, CA 90036 USA
323-933-0304 Tel
323-933-0305 Fax info@ambitiousideas.com
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